Website Revitalization + Content Strategy

Builders:

Builders Insurance was undergoing a multi-year rebranding, which necessitated a brand new website with a more seamless user experience, updated aesthetic, and cogent written content voiced to compassion, care, and trust.

We enlisted Nomadic Software in Asheville, NC and were awarded a budget of approximately $75,000. We met with Nomadic to explain our new branding guidelines, our objectives, and generated a workable timeline of deliverables between Nomadic and Builders' marketing team.

From there, we gathered company-wide input from executive officers, department heads, and we even gleaned indirect feedback from independent agents through our sales team. With our list of requirements, we convened, proofed hundreds of pages for UX, SEO, and content relevance.

We met our launch deadline of November, 2024.

OUTCOME: In addition to serving as a new and undeniable point of truth for the Builders brand, we stimulated form engagement and delivered a more coherent brand for our independent agents to represent us to policyholders.

Marino/WARE:

Marino/WARE was already a staid brand in the steel construction industry, hence this website overhaul was less an exercise in branding and more of a revitalization in user experience.

Engineers and architects would visit our website hoping to use a configurator tool to describe their specifications an requirements. That request would then be sent to a local distributor to complete the quote and fulfil the purchase and delivery.

Challenges included developing seamless forms that relayed highly technical building specifications with accuracy between suppliers and retailers.

OUTCOME: Engineers found the new tool seamless, intuitive, and the new website was launched without interruption.