Lead-Funneling Email Campaigns

During my time at Cortavo as Content Strategist, I crafted HubSpot email campaigns messaged to different managed IT verticals and customer profiles. Email campaigns funneled leads to landing pages, useful articles, and forms that were continuous with the emails that got them there.

I reinforced these efforts with automation flows for effective lead nurture campaigns, triggered by inactivity, specific product touches, or other buyer intent signals to remain top-of-mind during decision-making, and funnel more MQLs through the buyer’s journey. This resulted in a 6.73% rise in email opens and a 4.75% increase in click-throughs.

Peter Ricks, my former Sales and Marketing Director at Cortavo, attested that these efforts impacted Cortavo’s bottom line. Read his testimonial at the bottom of this portfolio page.