Social Media Engagement + Growth

At Builders, I tripled the company's LinkedIn following in nearly two years utilizing consistent posting cadence, flexible editorial calendaring, and focused brand messaging. Builders social media published in tandem with executive communications, award announcements, charity efforts, partner blitzes, and magazine callouts.

Cortavo took a more service-forward approach to social media, leveraging LinkedIn, Facebook, and Instagram to highlight Small to Medium-Sized Enterprises (SMEs) pain points. Their strategy focused less on community and local investment and more on product solutions. As a breakaway division of Aventis Systems, Cortavo's social media presence was novel. This presence I took from 0 to thousands of followers, from scratch.